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Pale yellow houses draped in bougainvillea, shopfronts lit with the glow of silk lanterns, women in conical hats lifting baskets of slippery fish from their boats -- life in old town Hoi An looks like a picture postcard of a Vietnamese country town. Of course, that didn't happen by accident. In 1999, the riverside town was listed as a UNESCO World Heritage Site in an effort to preserve its core of historic architecture, a unique mix of Vietnamese, Chinese, Japanese, and European styles. The listing gave Hoi An the resources and impetus to better protect and maintain its wonderful architecture, and to market itself as a tourist destination. It worked, and the town now attracts visitors by the droves.

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The tourist trade is now Hoi An\'s bread and butter, and justabout every business in town is geared to it. Restaurants offer menus oflocal specialties and American breakfasts, tailors offer suits made inless than 24 hours. It can easily feel like one giant showcase withlittle in the way of an independent life of its own. Yes, it\'s a big tourist trap, but even so -- it\'s an excellent tourist trap that shouldn\'t be missed. Most people who visit are charmed, and even cynics will likely seek an excuse to justify liking it.

Historians believe that Hoi An was founded more than 2,000 years ago as a primitive portfor the Sa Huynh people, thanks to evidence from archaeologicalexcavations which have also pointed towards early trade with the Handynasty in China. Through to the 15th century, the port was absorbedinto the Kingdom of Champa and was known first as Lam Ap and later asFaifo. During this period, it developed into a prosperous trading portvisited by trading fleets from as far afield as the Arabian peninsula.As a hub of regional trade, Hoi An brought considerable affluence to theChampa Kingdom, evidence of which can be seen at nearby My Son.

The number of traders visiting Hoi An escalated as the centuries marchedon, with the Portuguese, Dutch, British and French all making anappearance, along with the ever-present Chinese, Japanese and Indians.The majority of Hoi An\'s most beautiful buildings were constructed from the 15th to 19th centuries.

Hoi An\'s star began to fade as trade slowly moved north to the larger and more industrial port of Da Nang.Today, little trade occurs aside from tourist boats, and onlysmall-scale fishing boats use the port commercially. The foreignvisitors are no longer traders, but tourists. Many visitors pass throughquickly, catching a glimpse of the colourful atmosphere, and perhapshaving a rush order put through on a suit or a dress. However, thosewilling to stick around a little longer will be rewarded. The townconceals a dozen or so engaging historical attractions, and the areaoffers beaches and ruins worth some daytrips. And most importantly,those who linger in town will get to see the real life lurking behindHoi An\'s faded facade.

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